ADS that stop the THUMB. EDITED to SELL.
Performance ads for DTC brands. UGC, product demos and talking heads, cut for TikTok, Reels and Meta.
SELECTED work
Real ads. Real spend behind them. Tap any one to watch it on TikTok.
Nothing here yet. Check back soon.
Views are nice. These are the numbers I get judged on.
3-second views ÷ impressions across Meta ads I've cut.
Finished, launched, not drafts.
Skincare, supplements, apparel, home, pets.
Standard turnaround on a single ad.
Numbers from client ad accounts. Your results depend on offer, product and spend.
ANATOMY of a WINNER.
A 30-second DTC ad, cut in front of you. Scroll to scrub.
the
HOOK
Three seconds. One idea. A pattern break, a bold claim or a result shown first. If they don't stop here, nothing after this matters.
TARGET: 30%+ HOOK RATE
- 01 · 00:00 → 00:03
The hook
Three seconds. One idea. A pattern break, a bold claim or a result shown first. If they don't stop here, nothing after this matters.
TARGET: 30%+ HOOK RATE
- 02 · 00:03 → 00:08
The problem
Name the exact thing that annoys them. Their words, not the brand's. This is where they decide the ad is about them.
CUT EVERY 1.5 TO 2s
- 03 · 00:08 → 00:16
The demo
Show the product doing the job. Hands, close-ups, before and after. No b-roll for the sake of b-roll.
SHOW, DON'T CLAIM
- 04 · 00:16 → 00:23
The proof
Reviews, numbers, a second face. Stack enough proof that the price stops being the question.
REDUCE DOUBT
- 05 · 00:23 → 00:27
The offer
What they get, what it costs, why now. Said once, clearly, on screen and in voice.
ONE OFFER. NO MENU.
- 06 · 00:27 → 00:30
The CTA
Tell them what to tap. Then end the ad. Dead air at the end costs you the loop.
END ON THE ACTION
WHAT I CUT.
-
01
UGC ad edits
You send raw creator footage. I find the best 3 seconds and build the ad around it. Captions, pacing, b-roll, music.
3 HOOK VARIATIONS PER AD · 9:16 + 4:5 · CAPTIONED
-
02
Hook testing packs
One body, many openers. The fastest way to find a winner without reshooting. Swap the first 3 seconds, keep everything else.
5 TO 10 HOOKS ON ONE BODY · NAMED FOR ADS MANAGER
-
03
Product demos
Close-ups, hands, before and after. The product does the selling. I cut it so nobody has to read a spec sheet.
15s + 30s CUTS · TEXT CALLOUTS · SOUND DESIGN
-
04
Talking heads
Founder or expert to camera. Cut the ums, tighten the argument, punch in on the lines that land. Keeps the person real. Keeps it moving.
JUMP CUTS · ZOOMS · ANIMATED CAPTIONS
-
05
Motion text ads
No creator footage yet? Kinetic type, product shots and a strong script. Cheap to make, easy to iterate.
TYPE-LED · BRAND FONTS + COLORS · 6s TO 30s
-
06
Iteration on winners
Your best ad is fatiguing. I cut new versions from what's already working: new hooks, new order, new first frame. Same proof.
WEEKLY BATCHES · BUILT FROM YOUR AD DATA
How it WORKS.
-
Brief
You send the product, the offer, the footage and what's running now. If you have ad account numbers, send those too. I want to know what's already winning.
DAY 0
-
Hooks first
I pull 3 to 5 hook options before I touch the body. We agree on the angle. This saves a full revision round.
DAY 1
-
First cut
Full ad, captioned, sound designed, exported for every placement you need.
48 HOURS
-
Revisions
Two rounds included. Notes in Frame.io or a Loom. Specific notes get specific fixes.
24 HOURS PER ROUND
-
Launch and iterate
You launch. We look at hook rate, hold rate and CPA after 3 to 5 days. The next batch is built from what the data says, not what we like.
ONGOING
BRANDS I'VE CUT FOR
What clients say
We sent Jhon 40 minutes of creator footage. He sent back 6 ads and 18 hooks in two days. Two of them are still our best performers three months later.
He asks for the numbers. Hook rate, hold rate, CPA. Most editors don't. That's why his second batch beat the first.
Fast, clear, no hand-holding. Notes on Monday, new cuts Tuesday morning.
QUESTions
Still unsure? Email me. I reply within 24 hours.
What do you need from me to start?
Raw footage, your product page, the offer, and any ads running now. Ad account screenshots help a lot. If I can see what's winning, I can build on it instead of guessing.
Do you write scripts or only edit?
Mostly edit. I'll write hooks and on-screen text on every project, and I can outline a script for creators if you need one. Full scripting is quoted separately.
How fast is turnaround?
First cut in 48 hours for a single ad. Batches take 3 to 5 days. Revisions come back within 24 hours.
How many revisions do I get?
Two rounds per batch. Clear, specific notes get fixed fast. If the brief changes halfway through, we talk scope.
Which platforms do you edit for?
TikTok, Instagram Reels, Facebook and Instagram feed, YouTube Shorts. I export 9:16, 4:5 and 1:1, named so your media buyer can upload without asking what's what.
Do you guarantee results?
No. Nobody honest can. Results depend on the offer, the product, the audience and the spend. What I guarantee: every ad is built to hold attention and get to the offer. And I'll use your data to make the next batch better.
What software do you use?
Premiere Pro and After Effects. CapCut when a native TikTok look is the goal. Frame.io for review.
How do I pay?
50% upfront, 50% on delivery for batches. Retainers are paid monthly in advance. Wise, PayPal or bank transfer.
REC NEXT AD STARTS HERE
GOT footage?
Let's CUT IT.
Send me the product, the offer and what's running now. I'll reply within 24 hours with how I'd approach it.
Usually replies in under 24 hours. Based in the Philippines, works with US, UK and AU brands.
BOOK a CALL.
CONNECTING
30 minutes on Google Meet. Pick a day, pick a time. The invite lands in your inbox.
Calendar not loading? Email jhonlloydvincent29@gmail.com.
- 01 DAY
- 02 TIME
- 03 DETAILS
- 04 BOOKED
IN 00:00
OUT 00:00
Pick a time.
REC
BOOKED.
The invite and Meet link are in your inbox. Add it to your calendar from there.